If you have a website you need to ask yourself three questions: Is your website useful? Is your website authoritative? Is your website remarkable? If your answer is NO, you are probably your own worst enemy when it comes to SEO.
Here are Some Take Aways
Search engines are trying to get the best results in front of humans. You may find yourself ranking high if your keywords are useful.
“Usefulness, is probably the single biggest thing to impact search today”
“A website is something you do, not something you view”
Websites today need to be more engaging. Engaging metrics are increasingly more important, which means websites must be remarkable. That doesn’t mean fancy. It means they need to be worth remarking about. Websites can’t be as simplistic anymore. You need to build something that is worth revisiting over and over again.
“There are now penalties where there used to be rewards.”
Your website and your posts need to be connected. If you have one page and only one page on a specific topic, you are not expert according to google. The minute you publish, the real work begins. You need to go social and connect to related posts or related articles.
“Mobile is the bullseye!”
It’s ok to think about the easy win, but you should always be looking ahead. More and more people are using their mobile devices. Thinking of algorithm is not the best use of time. You need to think more about the end-user and increasingly it’s mobile.
Recommended Books on SEO
- The Art of SEO: Mastering Search Engine Optimization – Eric Enge and Stephen Spencer
- How to Make Money with Your Blog – Duane Forrester
- Turn Clicks Into Customers – Duane Forrester
- Search Engine Optimization All-In-One For Dummies – Bruce Clay